Primary Sponsor rumors, news

Primary Sponsor news, rumors

  • • William Byron Faces a Primary Sponsor Setback Ahead of the 2026 Season
    William Byron emerged as one of the better drivers in the 2025 season, especially after winning the regular season championship. Byron even managed to make it into the Championship-4, but a last-moment incident caused him to lose out on the title win....2025
  • Dale Earnhardt Jr., JR Motorsports announce partnership with Arby’s for 8 NASCAR races in 2026
    • Dale Earnhardt Jr., JR Motorsports announce partnership with Arby’s for 8 NASCAR races in 2026
    JR Motorsports announced Tuesday a multi-year partnership with Arby’s beginning with the 2026 O’Reilly Auto Parts Series season. Arby’s, the popular fast-food chain, will serve as a primary sponsor eight O’Reilly Auto Parts events this upcoming season with drivers Carson Kvapil, Sammy Smith and Justin Allgaier....2025
  • Ty Dillon, Sea Best returning to Kaulig Racing in 2026
    • Ty Dillon, Sea Best returning to Kaulig Racing in 2026
    Kaulig Racing announced today that Sea Best will return as a primary sponsor on its No. 10 NASCAR Cup Series entry with driver Ty Dillon. For the second consecutive year, the 33-year-old Dillon will team with long-time Kaulig Racing driver AJ Allmendinger, who will drive the team’s No. 16 NASCAR Cup Series Chevrolet. Sea Best […]...2025
    Click for news about Ty Dillon headline news
  • UniFirst sponsoring Chase Elliott in five races during 2026 season
    • UniFirst sponsoring Chase Elliott in five races during 2026 season
    UniFirst Corporation (NYSE:UNF), a North American leader in providing customized business uniform programs, facility service products and first aid and safety services, is excited to announce its 2026 NASCAR Cup Series primary sponsorship schedule with partner Hendrick Motorsports. UniFirst will be the primary sponsor of 2020 Cup Series champion and eight-time Most Popular Driver Chase […]...2025
  • Stefan Parsons to drive for Spire Motorsports at Phoenix Raceway
    • Stefan Parsons to drive for Spire Motorsports at Phoenix Raceway
    Stefan Parsons will pilot Spire Motorsports No. 7 Chevrolet Silverado in the NASCAR CRAFTSMAN Truck Series season finale at Phoenix Raceway where Transportation Charter Services (TCS) will be showcased as the team‘s primary sponsor. The Cornelius, N.C., native is the son of former NASCAR Cup Series star and current FOX Sports broadcaster Phil Parsons and […]...2025
    Click for news about Stefan Parsons breaking news
  • Movember sponsoring Josh Bilicki at Phoenix
    • Movember sponsoring Josh Bilicki at Phoenix
    Movember, the world‘s leading charity changing the face of men‘s health, is teaming up with NASCAR driver Josh Bilicki and DGM Racing as the primary sponsor of the No. 91 Chevrolet at the NASCAR Xfinity Series Championship Race at Phoenix Raceway on Saturday, November 1st. Joining Movember as co-primary sponsor will be Speedmaster, a U.S.-based […]...2025

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Primary Sponsor injury and suspension

  • Workforce and Spire Motorsports Announce Multi-Year Partnership
    • Workforce and Spire Motorsports Announce Multi-Year Partnership
    Workforce and Spire Motorsports Announce Multi-Year Partnership Spire Motorsports announced a multi-year partnership with Workforce – Occupational Health & Safety Solutions to support Michael McDowell, driver of the No. 71 Chevrolet ZL1, as the team ramps up for the upcoming NASCAR Cup Series season.   Workforce is an occupational healthcare industry specialist in work injury management focus...2025
  • Denny Hamlin is 18/1 to win at Watkins Glen
    • Denny Hamlin is 18/1 to win at Watkins Glen
    Denny Hamlin / No. 11 Mavis Toyota Camry TRD PreviewNASCAR Cup Series at Watkins Glen International No. 11 Mavis Toyota Camry TRD News and NotesHAMLIN AT WATKINS GLEN: Denny Hamlin is a former NASCAR Cup Series winner at Watkins Glen International after visiting victory lane in 2016. Overall, he has posted five top-five finishes at the track – four of those coming in the past six visits ...2023
    Click for news about Denny Hamlin availability report
  • • Elliott To Drive For GMS In Five Races
    GMS racing announced on Monday that Dawsonville, GA native Chase Elliott will pilot the #23 Chevrolet in the NASCAR Xfinity Series this weekend at Charlotte Motor Speedway. Hooters Restaurants will join the team as primary sponsor. The announcement comes on the heals of the indefinite suspension of the team’s driver Spencer Gallagher, for testing positive under NASCAR’s stringent substance abuse p...2018
  • • RPM Forced to Adjust XFINITY Team Plans
    Richard Petty Motorsports announced today that the team suspended operations of the No. 43 XFINITY team due to financial issues with the team's primary sponsor, J. Streicher....2016
  • • Early season struggles continue for Danica Patrick at Atlanta
    It's been a rough start to the 2016 NASCAR Sprint Cup Series season for Danica Patrick.Debuting a new primary sponsor and crew chief for her No. 10 Stewart-Haas Racing team, Patrick crashed with 16 laps to go in the Daytona 500 and came home a dismal 35th.Looking to bounce back in Sunday's Folds of Honor QuikTrip 500 at Atlanta Motor Speedway, Patrick finished a respectable 20th but was two laps d...2016

Primary Sponsor lifestyle

  • Corey LaJoie’s primary sponsor for 2024 Daytona 500 to be Chili’s
    • Corey LaJoie’s primary sponsor for 2024 Daytona 500 to be Chili’s
    Corey LaJoie is set for the Daytona 500 in February, and the driver with big expectations for himself will have a pretty sweet sponsor for the event. On Tuesday, LaJoie’s team — Spire Motorsports — took to X (formerly known as Twitter) to reveal their sponsor for The Great American Race, and it’ll be the restaurant chain Chili’s adorning the car....2024
    See more articles Corey LaJoie
  • • Kevin Harvick, SHR Add Subway Sponsorship
    Stewart-Haas Racing has acquired a new partner in Subway restaurants as a full-time associate sponsor and a multi-race deal as a primary sponsor, the team announced Aug. 24. The brand will adorn the No. 4 Ford Mustang of Kevin Harvick starting Sept. 18 at the Bristol Motor Speedway night race and will return again on ... Read more...2021
    See more Kevin Harvick
  • Youtheory sponsoring Corey LaJoie in the Daytona 500
    • Youtheory sponsoring Corey LaJoie in the Daytona 500
    Spire Motorsports announced today Youtheory® will be the primary sponsor aboard the No. 7 Chevrolet Camaro with driver Corey LaJoie in the 63rd running of the Daytona 500. The southern-California based manufacturer and lifestyle brand will promote its acclaimed Ashwagandha dietary supplement which, when used over time, combats stress and provides numerous benefits for the body and […]...2021
    Check it out Corey LaJoie

Timeline

  • 2025
    "Progressive Insurance Joins Denny Hamlin for 18 Races"

  • 2024
    "26 different companies will appear on Brandon Jones No. 9 Menards car in 2024"

  • 2023
    "CELSIUS to sponsor Corey LaJoie in multiple races"

  • 2022
    "Report: Aric Almirola Decides Against Retirement"

  • 2021
    "DieCast Kings to Serve as Primary Sponsor for Jeremy Clements in Multiple Races in 2021"

  • 2020
    "All Weather Armour partners with Sam Mayer and GMS Racing for select Truck races"

  • 2019
    "NASCAR Cup: Bass Pro Shops on Martin Truex Jr.’s No. 19 for 24 races in 2019"

  • 2018
    "PNC Bank signs on as Dixon's primary sponsor"

  • 2017
    "Jamie McMurray's good luck primary sponsor returns for Bristol"

  • 2016
    "Matt Kenseth to bring back 'Tide Ride' for Darlington's Southern 500"

  • 2015
    "Hendrick Motorsports announces changes to Dale Jr.'s pit crew"

  • 2014
    "Austin Dillon to run majority of Xfinity Series races with Rheem"

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Primary Sponsor trade rumors, contract, salary rumors

  • • Haas Factory Team Secures Major $6.5 Billion Boost Ahead of Talladega Weekend
    Haas Factory Team rejoices amid tariff struggles as $6.5 billion worth Ollie's becomes their primary sponsor for four Xfinity Series races in 2025....2025
    Check it out Haas Factory contract
  • Epoxy Depot on board with Spencer Boyd for Homestead-Miami Speedway
    • Epoxy Depot on board with Spencer Boyd for Homestead-Miami Speedway
    Spencer Boyd and Freedom Racing Enterprises welcomes Epoxy Depot as the primary sponsor for the No. 76 Chevrolet Silverado in the upcoming NASCAR Craftsman Truck Series race at Homestead-Miami Speedway. Epoxy Depot offers top-notch training, products, and equipment for epoxy and concrete providers. The Co-Owner and Driver, Spencer Boyd, commented on the new partnership, “I‘m […]...2025
  • • Workforce and Spire Motorsports Announce Multi-Year Partnership
    2025
    Click for news about Spire Motorsports contract
  • Chase Briscoe joining Joe Gibbs Racing in 2025
    • Chase Briscoe joining Joe Gibbs Racing in 2025
    Joe Gibbs Racing announced today that the team has signed Chase Briscoe to a multi-year contract to drive the No. 19 Bass Pro Shops Toyota Camry XSE in the NASCAR Cup Series beginning in 2025. Bass Pro Shops, North America‘s premier outdoor and conservation company, will continue its role as the majority primary sponsor of the […]...2024
    Visit the page Chase Briscoe contract
  • Fortify Building Solutions sponsoring Beard Motorsports, Anthony Alfredo at Talladega
    • Fortify Building Solutions sponsoring Beard Motorsports, Anthony Alfredo at Talladega
    Beard Motorsports announced today that Fortify Building Solutions will be the primary sponsor for the No. 62 Chevrolet and driver Anthony Alfredo for the Oct. 6 NASCAR Cup Series race at Talladega (Ala.) Superspeedway. Fortify Building Solutions, part of Cornerstone Building Brands, offers North America‘s most extensive selection of high-quality metal roofing, wall, and building […]...2024
    Click for news about Beard Motorsports trade rumors
  • Ryan Preece is 300/1 to win 2023 Phoenix Finale
    • Ryan Preece is 300/1 to win 2023 Phoenix Finale
     RYAN PREECEPhoenix Season Finale Advance No. 41 United Rentals Ford Mustang for Stewart-Haas Racing Event Overview ● Event: NASCAR Cup Series Season Finale (Round 36 of 36)● Time/Date: 3 p.m. EST on Sunday, Nov. 5● Location: Phoenix Raceway● Layout: 1-mile oval● Laps/Miles: 312 laps/312 miles (502 kilometers)● Stage Lengths:&nb...2023
    See more articles Ryan Preece trade rumors
  • Ryan Preece is 40/1 to win 2023 Xfinity 500 at Martinsville
    • Ryan Preece is 40/1 to win 2023 Xfinity 500 at Martinsville
     RYAN PREECEMartinsville Advance No. 41 United Rentals Ford Mustang for Stewart-Haas Racing Event Overview ● Event: Xfinity 500 (Round 35 of 36)● Time/Date: 2 p.m. EDT on Sunday, Oct. 29● Location: Martinsville (Va.) Speedway● Layout: .526-mile oval● Laps/Miles: 500 laps/263 miles● Stage Lengths: Stage 1: 130 laps / Stage 2: 130 laps / Final Stage:...2023
    Continue with Ryan Preece contract
  • Denny Hamlin is 7/1 to win 2023 4EVER 400 at Homestead, +550 to win Cup Title
    • Denny Hamlin is 7/1 to win 2023 4EVER 400 at Homestead, +550 to win Cup Title
    Denny Hamlin / No. 11 Sport Clips Toyota Camry TRD Preview4EVER 400 Presented by Mobil 1 at Homestead-Miami Speedway No. 11 Sport Clips Toyota Camry TRD News and NotesHAMLIN AT HOMESTEAD: Denny Hamlin is tied for the most NASCAR Cup Series wins all-time at Homestead-Miami Speedway with three. His most recent win at the track came in 2020 when he led 137 of 267 laps on the way to victory ...2023
    Read about Denny Hamlin salary
  • William Byron is +750 to win 2023 4EVER 400 at Homestead
    • William Byron is +750 to win 2023 4EVER 400 at Homestead
       24 WILLIAM BYRON Age: 25 (Nov. 29, 1997) Hometown: Charlotte, North Carolina Resides: Charlotte, North Carolina Crew Chief: Rudy Fugle Standings: 2nd               No. 24 Liberty University Chevrolet Camaro ZL1 CAREER SEASON: Heading into the second ra...2023
  • Pods sponsoring William Byron at Martinsville Speedway
    • Pods sponsoring William Byron at Martinsville Speedway
    PODS Enterprises LLC, the industry leader in portable moving and storage solutions, has joined championship contender William Byron and the No. 24 Chevrolet Camaro ZL1 of Hendrick Motorsports as the team‘s primary sponsor for the penultimate race of the 2023 NASCAR Cup Series season at Martinsville Speedway on Oct. 29. PODS offers comprehensive and personalized […]...2023

Primary Sponsor stats and results

  • Brenden 'Butterbean' Queen to drive Spire Motorsports' No. 07 at IRP
    • Brenden 'Butterbean' Queen to drive Spire Motorsports' No. 07 at IRP
    Defending CARS Late Model Stock Car Tour Champion and current ARCA Menards Series championship points leader Brenden “Butterbean” Queen will pilot Spire Motorsports’ No. 07 Chevrolet Silverado in the NASCAR CRAFTSMAN Truck Series TSport 200 at Indianapolis Raceway Park. Best Repair Company, Inc., will be showcased as the team‘s primary sponsor. Queen, the full-time driver […]...2025
  • All-Pro Auto Reconditioning becomes a primary sponsor of William Byron through 2030
    • All-Pro Auto Reconditioning becomes a primary sponsor of William Byron through 2030
    Automotive cosmetic appearance services leader All-Pro Auto Reconditioning will become a primary sponsor of two-time DAYTONA 500 champion and current points leader William Byron through the 2030 season, representing an expansion of its existing partnership with 14-time NASCAR Cup Series champions Hendrick Motorsports. In 2025, All-Pro will appear as a primary sponsor of Byron‘s No. […...2025
  • With support from e.l.f., Katherine Legge aims to make her mark in NASCAR
    • With support from e.l.f., Katherine Legge aims to make her mark in NASCAR
    Photo by James Gilbert/Getty Images Katherine Legge will compete in her second NASCAR Cup Series race this weekend in Mexico City, a place where she’s won before, albeit in a different car. In a career in racing that spans more than 25 years, Katherine Legge has driven in dozens of races in all types of different machines. Pick a car, any car, and the 44-year-old native of Surrey, England,...2025
  • Lucas Oil Partners with RCR and Kyle Busch for NASCAR’s Historic Return to International Racing in Mexico City
    • Lucas Oil Partners with RCR and Kyle Busch for NASCAR’s Historic Return to International Racing in Mexico City
    Lucas Oil Partners with RCR and Kyle Busch for #NASCAR’s Historic Return to International Racing in Mexico City Decade-Long Technical Partnership with RCR and ECR Engines Key to Tackling Demanding High-Altitude Track Conditions at NASCAR’s First International Points Race in Nearly 70 Years   Lucas Oil, the leader in high-performance lubricants and a long-time partner of Richard Childress Raci...2025
  • Panini America sponsoring Josh Berry at Indianapolis with special Caitlin Clark paint scheme
    • Panini America sponsoring Josh Berry at Indianapolis with special Caitlin Clark paint scheme
    Panini America, the world‘s largest sports and entertainment collectibles company and the official trading card partner of NASCAR, has announced a partnership with Stewart-Haas Racing to serve as the primary sponsor of the #4 Ford Mustang driven by NASCAR Cup Series rookie-of-the-year points leader Josh Berry in the Brickyard 400 July 21 at Indianapolis Motor […]...2024
  • The Steele Group sponsoring Anthony Alfredo at New Hampshire
    • The Steele Group sponsoring Anthony Alfredo at New Hampshire
    The Steele Group returns to New Hampshire Motor Speedway on June 22nd as the primary sponsor for Anthony Alfredo. Anthony and the number 5 Our Motorsports team are currently 14th in the NASCAR Xfinity Series playoff points standings. This will be the second consecutive season that The Steele Group is represented on Anthony Alfredo‘s NASCAR […]...2024
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  • Freedom Racing Enterprises and Spencer Boyd welcome KIR Ammo as new partner
    • Freedom Racing Enterprises and Spencer Boyd welcome KIR Ammo as new partner
    Freedom Racing Enterprises is thrilled to announce a dynamic new partnership with KIR Ammo.com, a leading online retailer in the ammunition industry, as the primary sponsor for driver Spencer Boyd in the NASCAR Craftsman Truck Series Race at Lucas Oil Indianapolis Raceway Park on July 19, 2024. This collaboration underscores the shared values of precision, […]...2024
    See more articles Spencer Boyd scores
  • • Ryan Preece is 300/1 to win 2023 Phoenix Finale
    2023
    Check it out Ryan Preece stats
  • • Ryan Preece is 40/1 to win 2023 Xfinity 500 at Martinsville
    2023
    See more articles Ryan Preece stats
  • • Denny Hamlin is 7/1 to win 2023 4EVER 400 at Homestead, +550 to win Cup Title
    2023

Primary Sponsor parents, kids, wife / husband, girlfriend / boyfriend

  • • William Byron Faces a Primary Sponsor Setback Ahead of the 2026 Season
    2025
    Visit the page William Byron
  • Casey Mears competing in final three races of 2025 season with Garage 66
    • Casey Mears competing in final three races of 2025 season with Garage 66
    As Casey Mears inches closer to 500 NASCAR Cup Series starts, the Germain family and S.I. Yachts will continue to support his efforts, announcing they will serve as his primary sponsor at the final three races of the 2025 NASCAR Cup Series season. First displayed at Daytona in August, the S.I. Yachts livery will appear on Garage […]...2025
    Visit the page Casey Mears
  • Crowe Equipment to sponsor Niece Motorsports, Conner Jones at Bristol Motor Speedway
    • Crowe Equipment to sponsor Niece Motorsports, Conner Jones at Bristol Motor Speedway
    Niece Motorsports is proud to welcome a new partner to the organization beginning this weekend at Bristol Motor Speedway. Crowe Equipment, one of the country’s largest family-owned used construction equipment and parts dealers, has joined the team to serve as a primary sponsor of the No. 41 Chevrolet Silverado driven by Conner Jones in Thursday […]...2025
    Visit the page Niece Motorsports
  • ARS Construction sponsoring Brennan Poole at Gateway
    • ARS Construction sponsoring Brennan Poole at Gateway
    ARS Construction, a family-owned and operated full-service construction company based in Wildwood, Missouri, is proud to announce its official partnership with NASCAR as a primary sponsor of driver Brennan Poole and his car in the upcoming NASCAR Xfinity Series race at their hometown track — World Wide Technology Raceway in St. Louis, Missouri. Joining ARS […]...2025
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  • Sukup Manufacturing joins Josh Bilicki and DGM Racing at Iowa Speedway
    • Sukup Manufacturing joins Josh Bilicki and DGM Racing at Iowa Speedway
    Sukup Manufacturing Co., the world‘s largest family-owned and operated manufacturer of grain storage, drying, and handling equipment, will join forces with DGM Racing and Josh Bilicki as the primary sponsor of the No. 91 Chevrolet at Iowa Speedway on Saturday, August 2nd. The NASCAR Xfinity Series race marks an exciting hometown partnership for Sukup, whose […]...2025
    Check it out Josh Bilicki
  • Kings Hawaiian making debut as Denny Hamlin's sponsor this weekend
    • Kings Hawaiian making debut as Denny Hamlin's sponsor this weekend
    Saturday‘s race at EchoPark Speedway will mark King‘s Hawaiian‘s first time as primary sponsor of Hamlin‘s No. 11 Toyota. 2025 marks the 75th anniversary of King‘s Hawaiian. While the company has grown since Robert Taira founded his first bakery in Hilo, HI in 1950, King‘s Hawaiian has remained a family-owned business dedicated to making irresistible […]...2025
    See more articles Denny Hamlin
  • Spencer Boyd brews up Carolina based sponsor, Canal Coffee Co. for Charlotte Motor Speedway
    • Spencer Boyd brews up Carolina based sponsor, Canal Coffee Co. for Charlotte Motor Speedway
    NASCAR Craftsman Truck Series Driver, Spencer Boyd announced today that Canal Coffee Co.™ has joined the team as a primary sponsor for the Memorial Day Weekend race at Charlotte Motor Speedway. Founded in 2023, Canal Coffee Co. is a family-owned, drive-thru coffee shop serving specialty drinks, hot breakfast, baked goods, and lunch. “The words ‘coffee‘ […]...2025
    Read about Spencer Boyd
  • Mr. Wizzleman sponsoring Leland Honeyman Jr. at Homestead
    • Mr. Wizzleman sponsoring Leland Honeyman Jr. at Homestead
    Wizzleman Inc., a family office specializing in media consulting and investments in small media, entertainment, and technology startups, is proud to announce its role as the primary sponsor for the Cope Family Racing (“CFR”) #70 Chevrolet in the 31st Annual NASCAR Xfinity Series Race at Miami-Homestead Speedway on March 22, 2025. The Wizzleman-sponsored CFR #70 […]...2025
  • Martin's Famous Potato Rolls join Hyak Motorsports to sponsor Ricky Stenhouse Jr at Atlanta
    • Martin's Famous Potato Rolls join Hyak Motorsports to sponsor Ricky Stenhouse Jr at Atlanta
    Hyak Motorsports welcomes Martin‘s® Famous Potato Rolls and Bread to the team for the 2025 NASCAR Cup Series season as a primary sponsor and a yearlong associate sponsor. Martin‘s® Famous Potato Rolls and Bread is a family-owned and operated consumer goods company headquartered in Chambersburg, Pennsylvania. In 1955, the Martin family began baking their bread […]...2025
  • Joe Gibbs Racing Announces Multi-Year Partnership with KING’S HAWAIIAN®
    • Joe Gibbs Racing Announces Multi-Year Partnership with KING’S HAWAIIAN®
    Joe Gibbs Racing Announces Multi-Year Partnership with KING’S HAWAIIAN® Denny Hamlin will drive King’s Hawaiian colors in four races this season Denny Hamlin  Joe Gibbs Racing announced today that the organization has signed a multi-year agreement with King’s Hawaiian. As part of the partnership, Denny Hamlin will drive the No. 11 King’s Hawaiian Toyota Camry XSE in four NASCAR Cup Series rac...2025
    Check it out Joe Gibbs

Top Primary Sponsor news

  • • Hendrick Motorsports announces changes to Dale Jr.'s pit crew
    The addition of crew chief Greg Ives and primary sponsor Nationwide aren't the only changes to Dale Earnhardt Jr.'s No. 88 team for the upcoming Sprint Cup season....2015
  • • GoDaddy won't return as Danica Patrick's primary sponsor
    GoDaddy won't return as Danica Patrick's primary sponsor...2015
    Visit the page Danica Patrick
  • • Breaking: GoDaddy won't return as Danica Patrick's primary sponsor
    GoDaddy will no longer sponsor Danica Patrick at Stewart-Haas Racing beginning with the 2016 NASCAR Sprint Cup Series season....2015
    See more articles Danica Patrick
  • • Matt Kenseth to bring back 'Tide Ride' for Darlington's Southern 500
    The throwback paint schemes for the Sept. 4 Bojangles' Southern 500 at Darlington Raceway keep on coming.Matt Kenseth and Joe Gibbs Racing were the latest to reveal their Darlington retro look at the NASCAR Hall of Fame in Uptown Charlotte on Tuesday. The car features Tide as a primary sponsor and will bring back the iconic orange, yellow and white paint scheme.Kenseth's retro No. 20 Toyota honors...2016
    See also Matt Kenseth
  • • Patrick lands new sponsor for Sprint Unlimited, first Martinsville race
    TaxACT, a company specializing in affordable tax preparation solutions, has partnered with Stewart-Haas Racing to join GoDaddy as a co-primary sponsor on Danica Patrick's No. 10 Stewart-Haas Racing Chevrolet for the Sprint Unlimited exhibition race at Daytona International Speedway on Feb. 14....2015
    Click for news about Stewart Haas Racing
  • • Microsoft leaps into NASCAR, will sponsor Dale Earnhardt Jr. car
    Microsoft becomes the official technology partner of NASCAR, and a major technology partner of Hendrick Motorsports. The software giant also agrees to serve as primary sponsor of Dale Earnhardt Jr.'s car at Sonoma and Pocono....2015
    See also Dale Earnhardt
  • • Jimmie Johnson to run 'Red Vest' paint scheme at the Brickyard
    Jimmie Johnson and the No. 48 Hendrick Motorsports team are reviving the paint scheme they introduced at the Bank of America 500 last fall. It honors all the workers for the team's primary sponsor....2016
    Visit the page Jimmie Johnson
  • • Hendrick bolsters Dale Jr.'s sponsor lineup for 2016
    Axalta Coatings Systems will continue its longstanding partnership with Hendrick Motorsports by becoming a primary sponsor of Dale Earnhardt Jr.'s No. 88 Chevrolet SS team for 13 Sprint Cup Series races annually, beginning in 2016....2015
    Check it out Hendrick Motorsports

NASCAR Fame Ranking

  • 1. Denny Hamlin

  • 2. Kyle Larson

  • 3. NASCAR XFINITY Series

  • . . .

  • 746. Primary Sponsor

Primary Sponsor schedule, game

  • • Dale Earnhardt Jr., JR Motorsports announce partnership with Arby’s for 8 NASCAR races in 2026
    2025
    Click for news about Dale Earnhardt
  • • UniFirst sponsoring Chase Elliott in five races during 2026 season
    2025
    Continue with Chase Elliott
  • Anduril Industries inks multi-year partnership with William Byron
    • Anduril Industries inks multi-year partnership with William Byron
    With a new multi-year partnership, leading defense technology company Anduril Industries has joined 14-time NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of its No. 24 Chevrolet team with two-time DAYTONA 500 winner William Byron. Beginning in 2026, Anduril will serve as the primary sponsor of Byron for two Cup races each season […]...2025
    Read about William Byron
  • Frontline Optics named primary sponsor for Nick Leitz at Las Vegas
    • Frontline Optics named primary sponsor for Nick Leitz at Las Vegas
    NASCAR Xfinity Series driver Nick Leitz today announced that a quartet of partners will join him for the Focused Health 302 NASCAR Xfinity Series race at Las Vegas Motor Speedway on Saturday, October 11. The No. 07 Chevrolet Camaro of SS-GreenLight Racing will sport livery featuring Frontline Optics, The Dirty Deuce, Mission Essential Gear (MEGC) […]...2025
    Continue with Nick Leitz
  • • Casey Mears competing in final three races of 2025 season with Garage 66
    2025
    See more Casey Mears
  • Circle B Diecast partners with Niece Motorsports, Josh Bilicki at the Charlotte Motor Speedway ROVAL
    • Circle B Diecast partners with Niece Motorsports, Josh Bilicki at the Charlotte Motor Speedway ROVAL
    Niece Motorsports proudly welcomes Circle B Diecast on as a primary sponsor for Josh Bilicki in the upcoming NASCAR CRAFTSMAN Truck Series (NCTS) race at the Charlotte Motor Speedway ROVAL. Bilicki, who returns for his second NCTS race of the season, made his debut with the organization at Lime Rock Park in a race where […]...2025
    See more articles Niece Motorsports
  • • ARS Construction sponsoring Brennan Poole at Gateway
    2025
    Continue with Brennan Poole
  • Spencer Boyd lands Godspeed Auto Group as sponsor for Charlotte Motor Speedway road course
    • Spencer Boyd lands Godspeed Auto Group as sponsor for Charlotte Motor Speedway road course
    Godspeed Auto Group has officially signed on as the primary sponsor of Spencer Boyd and the No. 76 Freedom Racing Enterprise Chevrolet Silverado for the NASCAR Craftsman Truck Series race at Charlotte Motor Speedway‘s ROVAL on October 3, 2025. Godspeed Auto Group, a leader in managing and operating Meineke franchises across the Carolinas, continues to […]...2025
    Continue with Spencer Boyd
  • Gainbridge Super League featured on Justin Haley's Chevrolet at Richmond
    • Gainbridge Super League featured on Justin Haley's Chevrolet at Richmond
    The Gainbridge Super League, a Division I professional women‘s soccer league, will serve as the primary sponsor aboard Justin Haley‘s No. 7 Chevrolet ZL1 in the return of Richmond Raceway‘s August 15 Saturday night NASCAR Cup Series race. The Gainbridge Super League is committed to expanding access to the highest level of the sport in […]...2025
    Continue with Justin Haley
  • UNITS Moving and Portable Storage returns as primary sponsor for Timmy Hill at Watkins Glen NASCAR Truck Series race
    • UNITS Moving and Portable Storage returns as primary sponsor for Timmy Hill at Watkins Glen NASCAR Truck Series race
    UNITS® Moving and Portable Storage, a leading provider of innovative moving and storage solutions, is proud to announce its role as the primary sponsor of Timmy Hill‘s #56 Toyota for Hill Motorsports in the upcoming NASCAR CRAFTSMAN Truck Series race at Watkins Glen International. The highly anticipated race is set for Friday, August 8, 2025, […]...2025
    Read about Timmy Hill

Primary Sponsor rumors, scandals

  • • Dash for cash: Cup champ Truex in the market for ’19 sponsor
    LOUDON, N.H. (AP) — Martin Truex Jr. has a sudden thirst for sponsorship cash. Truex and his Furniture Row Racing team had about three weeks’ notice that 5-hour Energy was set to leave the defending NASCAR champion as a primary sponsor at the end of the season. After a 10-year relationship, the NASCAR buzz wore off for the energy brand, the latest big-bucks corporate defector from the sport. 5-hou...2018
  • • Danica Patrick still in sponsorship limbo with NASCAR season approaching
    The 2017 NASCAR season is just around the corner, and one of the sport’s biggest stars still is in major sponsorship limbo.Stewart-Haas racer Danica Patrick raised eyebrows when she appeared at a recent NASCAR media event wearing a firesuit void of the familiar light blue Nature’s Bakery logo she wore for much of the 2016 season. As it turns out, speculation of sponsorship woes were justified, as ...2017
  • • DEWALT Expands Sponsorship of Kenseth, Joe Gibbs Racing
    By Toby Christie, NASCAR Editor Earlier this season, it was announced that Matt Kenseth’s current majority primary sponsor — Dollar General — would not return as for the 2017 season. This led many to wonder if the 2003 Sprint Cup Series champion would find enough sponsorship to keep the No. 20 Toyota competitive all of next year. Thursday, DEWALT Tools ended that speculation and announced that th...2016

Latest NASCAR headlines and breaking news

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